You might have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a write-up aptly titled, “You Have a Shorter Attention Span Compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video rather than a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency. This can be affirmed by Aberdeen’s latest report, which learned that “marketers who are using video are seeing (typically) 49% faster growth in revenue.”
Online video marketing expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the simplest way to attract and engage your audience and may provide as much as an 80% increase in conversions.” Even small increases in conversions can create a big difference to profitability. Kale indicates that Dropbox could enhance their conversions by 10% just by adding an explainer video. This translated into 10 million additional users for that file hosting service.
If you are marketing a simple product, or perhaps a complex part of software, Gadgets are capable of doing a better job of telling your story. Explainer videos far out-pull blog articles or traditional webpages when it comes to user engagement. This is my interview with Kale to aid startups navigate the use of such videos successfully.
Precisely what is an explainer video – and how do you sell the thought to new businesses? Many people are too lazy to read through the complete text on the website or landing page. A quick video can hook your prospects and enable them to understand your value proposition. Consequently, your profits cycle reduces – due to the educational effect from the video – and you also generate more qualified leads. Such as a video on the landing page can increase conversion by 80%. In addition, Google as well as other search engine listings rank pages with video greater than pages without video. An excellent explainer video frees the sales team to work on closing high quality prospects rather than repeating exactly the same pitch again and again to prospective clients.
An excellent video strategy should combine live as well as animation videos. A private brand or product business may benefit most out of live videos. The best example is Dollar Shave Club businesses that sell something intangible, like service companies, will benefit most from animation explainer videos, like this one from Blue Triangle Tech. Remember, the primary goal is always to engage the crowd. Should you that, your video will certainly be a success!
Harrison: What are some components of a high converting explainer video? The best explainer videos include most of these aspects: Script – The script is definitely the heart of the video. The best script is roughly 90 seconds. It ought to focus on the “pain points” of the customer, while detailing some great benefits of utilizing your solution. It ought to show your customer being a blgjwo along with your product/service because the guide who are able to bring them with their best destination.
Graphics – The graphics must consider your target market and must reflect the daily things they encounter in their personal and professional life. It needs to be age appropriate and culturally accessible.
Voice over – The voice you select should reflect your brand well and really should replicate your brand’s “tone” as established on your website/landing page.
Music – The same as voice, music plays a crucial role in reflecting your brand. It needs to be keyed to bring out your right emotions from the audience. Animation style – The animation style needs to be free flowing and simple to understand. It could be motion graphics if you are a significant business in, as an example, the financial industry, or it could be cartoon in case you are a mild-hearted brand, like an app company. In some businesses like construction or architecture, 3D videos may be useful. In the long run, the way your video looks, feels and works is dependent upon your brand and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound in accordance with research by Digiday. If you are advertising using Social media marketing, subtitles are essential.
Harrison: Can marketers work with an iPhone and just shoot something themselves? Generally, like several things, I believe you get whatever you buy. In my opinion that choosing the right video partner is vital for online video marketing success.