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Every AdWords advertiser is usually searching for a method to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. A lot of people get very frustrated at this point and end up shutting down their campaigns. What many people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big issues are leading to penalties from Google. That’s right; you’re being punished by Google. Here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you need to understand that Google is absolutely obsessed with “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search engine results with their users. What exactly does Google look out for in your AdWords campaigns? Google looks to see if your ad along with your site are 100% relevant to the keyword that was searched on. Google likes to see the keyword appearing in your ad a few times and appearing several times throughout your landing page. Like that Google know that it’s supplying the searcher with relevant results. In case your campaign will not be set up like this this is exactly why your bid prices are going up everyday. Google has deemed your campaign with “% Relevancy”.

You Must Help Make Your Campaigns Have Relevancy

You may ask, “Well how is it feasible for me personally to publish a particular ad for every keyword making my landing page related to my entire keyword list?” That’s where the ability of professional PPC management comes in. You Have To make your ads along with your landing page be relevant to the keyword searched on. This is the key to obtaining lower click costs! In the event you don’t hold the time or the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to a professional.

You Must Organize Your Campaigns Correctly

Google majorly frowns upon campaigns which have their keyword lists stuffed into just 1 or 2 adgroups. Google expects each of the keywords to be sorted and organized into very closely knit adgroups with all of the keywords in an adgroup being relevant to each other. Google hates campaigns that have plenty of keywords inside the same adgroup and absolutely detests if the keywords have little related to each other. In PPC management I’ve found that I get significantly better results should i take my clients keywords and set each keyword into an adgroup on its own. Organizing your

campaign correctly is a big part of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can use a dramatic impact on click costs. If you think about how Google determines ad cost you’ll begin to realize how important Split testing actually is. Split testing can help you find which ads are higher performing and obviously the greater performing ads obtain the most clicks. Should your ad is 1) Perfectly Relevant and 2) Features a great Click-Through-Rate because of this your ad will have a greater Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing in conjunction with the methods I mentioned previously is extremely powerful. In the event you don’t understand many of these techniques to lessen your click costs, then it’s ijswdu you select whether you’re going to discover ways to apply many of these strategies yourself or whether you’re likely to let a PPC Expert do each of the heavy lifting to suit your needs. AdWords is really a complicated game but if managed correctly can be considered a very profitable income source and leads for your business.

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