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Hilton Hotels Corporation reported today that Alexander Mirza has been named to the newly-created position of senior vice president of corporate development. Leveraging his significant hospitality industry expertise in both the corporate and consulting environments, he will be working company-wide on cool product development and partnerships, including food and beverage offerings, health clubs and spas, amongst others. Mirza will be based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports directly to Matthew J. Hart, president and chief operating officer.

“I am just thrilled to appoint Alex Mirza to this newly created position, and am positive about his ability to produce a significant contribution to the Hilton Group of Hotels,” said Hart. “This new role provides the possibility to derive significant value for your company by partnering our industry-leading brands with products and services that can enhance our guests’ experiences, increase our market share and increase our profitability.”

Before joining Hilton, Mirza had been a senior executive inside the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was in charge of brand positioning, development planning and business innovation. Mirza started his career in the beginning Financial, Inc. and opened the initial U.S. office servicing corporate high net-worth clients. His consulting background includes many years of project management experience with Deloitte/Braxton Associates inside the areas of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he worked with Hotel Management within the luxury hospitality, travel, consumer and asset management industries in the areas of customer strategy, cool product development and service innovation. Mirza holds an MBA from Harvard Business School, having a concentrate on brand marketing and corporate strategy. He also holds an M.A. in Economics as well as a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The organization develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes lots of the world’s most commonly known and a lot highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). For more information, please go to .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will change the video game in hospitality hiring. Based on proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s possibility of success pertaining to job performance, capacity to learn the job, interact effectively along with other associates, engage with customers and remain using the organization. A combination of online assessments and video interviewing can provide an entire picture of every candidate, including both their “can do” abilities along with their “will do” motivations combined with their fit for the organization’s culture. These insights will make sure the most effective hires to make a differentiated and also on-brand guest experience.

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