I have known paranoid individuals for most of my life. Usually their paranoia is self-destructive, not a pleasant thing to discover. Some people are paranoid that others are trying to take their wealth, or their wife, or their glory, or that they will be contaminated and made ill. The gamut of fears that paranoid individuals believe they confront is endless. These insecurities can become severe handicaps that may handicap one as life unfolds.
On the contrary, paranoia for an entrepreneur or perhaps an inventor is generally a healthy mindset, in terms of their work product is concerned. We counsel clients to believe that somewhere, someone is focusing on a concept that will beat or surpass their idea in the industry. Another piece of oft provided advice is this: “time is not really an entrepreneur’s friend”.
The tech arena of the 1970’s and 1980’s was the core of the best entrepreneurial explosion of all time. Whole industries were born and the nature of human existence was radically changed, and improved, as new applications were discovered and commercialized by these ambitious pioneers. The Inventhelp Commercial has always provided the greatest rewards to the first one to market mover. Being paranoid is really a worthy and necessary trait that all successful innovators possess and control in their push to obtain their idea to the market before competitors.
After putting himself with the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in america Marine Corp, Mr. Ficke commenced a profession within the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched numerous ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke is a serial entrepreneur for pretty much fifty years. As a small boy, earning his spending money doing odd jobs within the neighborhood, he learned the value of selling himself, offering service and good value.
Retailers always assume the stance of the things have you ever accomplished for me lately!
I cannot overstate the importance of paranoia and urgency to be essential arrows within the successful entrepreneurs quiver. We have now seen the unsettling despair that engulfs inventors that see their work, dream and investment scuttled by overconfidence and delay. It is not pretty to experience, but happens far more often than you can imagine. The true waste is it can almost always be averted if prudent steps are delivered to move and become aggressive.
Paranoia and urgency are first cousins when trying to launch Invention Ideas, service or idea. The fear of getting beat to store shelves by way of a competitor insures that driven entrepreneurs move expeditiously to perfect and launch their enterprise as fast as reasonably possible. This really is positive paranoia.
The great Technology entrepreneur Andy Grove used to be asked what dictum he used as a grounds for running his Company, Intel. His response was simple: “just the paranoid survive”. Mr. Grove grew Intel from the garage business in Silicon Valley into the world’s largest computer chip manufacturer as well as a lynchpin in the fabulous spread of technology into virtually every home and business on earth.
The true secret to insure continued success will be the speed that the innovator uses to penetrate the market. The first one to market mover has the benefit of being recognized by the trade as the “real innovator”. They have introduced jxegmd product which defines the category. While knock off products could be cheaper, or come in a variety of styles, they will be seen as followers, not leaders, when the entrepreneur moves aggressively to distribute the product to the widest sales universe.
When the product hits store shelves, so that you can secure longer term success, a new form of paranoia needs to are available in to try out. Currently, the inventor must confront the possibility, actually the probability in the event the product achieves initial success, that competitors will immediately begin the entire process of knocking off, or duplicating the File A Patent. Duplication could be the best kind of flattery. However, if a well-healed competitor decides the opportunity is ripe they can flood the market with cheaper versions from the product. You have to anticipate and be ready for this probability.
Another key to cementing an initial to market mover advantage is: quickly follow-up the launch item/s with line extensions. Is another absolute marketing reality: Your product is rarely the best, only the latest”. Buyers will watch sales trends. As soon as your launch item begins to gain traction, they will want to know what new things you have arriving at stoke the pipeline.